My name is Sasha. I was born in Ukraine, (then a part of the Soviet Union). I currently live in Rotterdam, the Netherlands. In the mid-2000s I started writing pop-oriented music and releasing it under the name Renkas. After a while, I started searching for a more care-free and direct approach to making and recording music. That’s when I began the Antenna project. I got my sounds from the unexpected errors and limitations of hardware equipment from the ‘80s and ‘90s, recording tracks on the fly.
Under my Antenna project, I played live sets, DJed, and released music on labels like Clone, Pinkman and Beats in Space. Then I decided that it was time to take a break and work on a full-length album. I recorded hours of jams in my studio in Rotterdam and then took a small set-up to Kiev, so as to edit and finish the tracks there.
My friend Kai Hugo, who I’ve known for many years since we both released music with NON Records, approached me with the idea to start a music label. This became World Of Paint. ‘Quiet fx’ will be the first release. Together we worked on the visual concept of the label and created the videos for my album.
Antenna ‘Quiet fx’ is distributed worldwide by Clone.
Kai Hugo (photo by Manuela Vilanova)
I’m Kai. I’ve been making music as Palmbomen II for a while now and have released on labels such as Beats In Space, 1080p, Pinkman and Dekmantel. Building worlds and stories around my music has always felt like a very natural process. I had the idea to start a label so I can get deeper into not only my own projects, but those of my friends too.World Of Paint will be my playground to explore and create art around albums.
I’ve been able to start World Of Paint with the help of my manager Kostijn Egberts. Together, we took the first steps in conceptualizing this label. I’ve worked with Kostijn for many years and he has been involved with the likes of Fatima Yamaha and De Jeugd Van Tegenwoordig. He will run one side of the label from Amsterdam, and I will run the other side of the label in Antwerp.
My idea for World Of Paint is to primarily release full-length albums. I want to release music that you can listen to at home, not just music made for clubs. Most artists on the label perform their own music live. The visual component of the albums will also be very important. For the first release, ‘Quiet fx’, by my friend Antenna, we created an Eastern European 3D adventure featuring Antenna himself.
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Kostijn Egberts (photo by Kai Hugo)